The lost booking
£60
walks to a competitor
The Missed Call Tax
Every missed call has a price.
You pay to make the phone ring. Then it rings while you're with a customer — and the demand you paid for walks away.
Your phone assumes you can always answer. You can't.
The callback chase
15 min
of your day, per call
The delay
1st
to answer usually wins
The impression
0
second chances given
The invisible loss
—
never appears in your books
What it adds up to
5 missed calls / week×£60=£1,200 / month
Recover just one £60 booking a week and that's roughly £240 a month back. Illustrative estimates, not guaranteed revenue.